• Stacia

Feeling Blue About Blue Apron

I wanted to like Blue Apron. I really, really did. I had this idea that all of the meal kits were basically the same and I wouldn't even notice switching from one to the other.


I was wrong. There, I said it. I was wrong.


I'll start by saying there were three things I did like about Blue Apron:

  1. The lower price point This was great. Really, I appreciated that the prices were lower than the one other competitor I had tried. However, as the saying goes "you get what you pay for," so I feel like maybe I would have been willing to pay more.

  2. The massive amount of veggies I never felt like Blue Apron was skimping on their veggies. Ever. My plate always had plenty of them, and that was awesome.

  3. The meal prep option I only ended up doing this once in my time of ordering, but let me say, it was pretty great. I'd call it more batch cooking than meal prepping, but it was nice to get the mass cooking out of the way without having to eat the exact same thing every day. They mix it up with spices and sauces, which helped me sell it to my meal prep skeptical husband.

And now, for the rest of my thoughts:


I wasn't a fan of their customer service. I'm not sure if they're in the middle of growing pains, or what, but the fact that the only way to contact them is via email (that I had to dig to find) - no chat, app, or phone support - was disappointing. Speaking of the app, I found it clunky, not user friendly, and one that facilitated a user experience that was disappointing. Others may love it, but that's my personal opinion on it. They forgot items (meat, spices, etc.) multiple times over the course of the month or so I used Blue Apron, which is annoying. Mostly, because I usually wouldn't notice that I didn't have XYZ thing until I was in the middle of cooking. It also didn't help that when everything did arrive, sometimes, it arrive unusable. For instance a cap came off the rice vinegar they wanted me to use spilling it all over the bag that it was in and leaving me down an ingredient.


I wasn't a fan of how much trimming needed to be done for their chicken breasts, which, I tried to mostly get because their non chicken dishes were MUCH higher in fat - something that can be a killer if you're counting macros. I'd rather pay a little more and get the meat quality of Hello Fresh. Finally, between the app not being clear or their choice in meat, I once ended up with a dish made with chicken thighs instead of breasts. Not that it's a bad thing, it just wasn't what I was expecting or planning on.


So the price point:


You can pick how many people you want to feed with each meal (2 or 4) and how many meals per week you want (2, 3, or 4), but you have no ability to order more than four meals.


For two people getting 4 meals (so 8 plates) it was right around $80 or $10/plate. But shipping is free! I did get some discounts for being new to Blue Apron, and while I have a coupon code, I'm not even going to bother posting it because it was just that bad.


Stay tuned for the next meal service kit!





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